Douglas N. Ross
Douglas Ross is Professor in the Department of Management at Towson University.
Expertises
Strategic Management, Management Innovation, Bio-Tech Start-Up & Management, International Business Development
CASE STUDY. EntreMed’s new management team needed to revise the overall company strategy to survive.
CASE STUDY. The case provides information on how POB affects economic development and the various impacts of powerful stakeholders.
INDUSTRY NOTE. Strategy in a typical « biotech » company is determined by the capital markets rather than driven by customers.